Beijing Chaoyang District Self-Study Room

Project Name:Beijing Chaoyang District Self-Study Room

Project Date: May 2020

Project location: Chaoyang District, Beijing

Flooring Project Size: 80 square meters self-study room

Product Specified: mesh office chair KM802 gray

Product acquisition channel: 1688 e-commerce platform (the advantage of bulk purchase)

Project Background

The client is in the political and economic center of Beijing, and he does not know the office furniture market, and because of the epidemic, he cannot come to Shunde, Guangdong Province, the famous furniture capital, to check the quality. Therefore, customers search for products on domestic e-commerce platforms, but the office chairs on the e-commerce platform have the same style, and the price is uneven. If the price is too low, the quality is not believed, and the price is too high, it will exceed the budget. The customer searched the e-commerce platform for half a day and finally locked the link of our product. What attracted him was the first picture of the product. The style and color of the office chair stood out among many black office chairs. Then the customer will look at the price and praise are ideal, he will click the link to check. When the customer found out that we independently developed and designed this product, and it was factory direct sales, the customer directly contacted our customer service.

Customer needs

Simple style/easy installation/low budget/need simple style

Difficulty

The salesman was told that the client was creating a study room for the first time. Because Beijing is an inch of gold, the client just rented an 80 square meter flat floor to set up a private study room. With only two weeks left before the opening of the study hall, the time is urgent. And the operator only 2 people, not enough manpower, office chair installation can not be too complex.

Solution

• First, we chose video communication with customers and showed them our production workshop and product exhibition hall online. The client chose our design office chair KM802.

• Therefore, according to the style of the study room provided by the customer and the style of the desk they purchased, the salesman selected three light colors of cloth for the customer. We will send three cloth samples to the customer to determine the color as soon as possible.

• The salesman not only sent the customer a number of office chair detail display videos, but also made different color table and chair collocation scheme for the customer's study room.

• The final customer chose the teal gray KM802.

• The customer's time is very urgent. After receiving the deposit, the sales staff will immediately communicate with the factory director to arrange the production.

• Finally, the office chair can be delivered to the customer in time, and the salesman will send the customer the video of the installation steps of the office chair. The video content is so clear that customers can easily install it themselves. The study hall will open without a hitch.

Customer Feedback

Customers are very satisfied with our product quality and service attitude and efficiency. Sales staff communication is very timely. When the time is very urgent, the salesman can timely communicate with the production department to give priority to the production of this batch of office chairs without affecting the quality. When the client opened several new branches of study rooms, he went straight to our salesman and placed another order.

Conclusion

• Knowing that the customer came to us from the e-commerce platform and had quality concerns, we immediately took the customer to understand the company's production workshop and sent samples to eliminate their concerns.

• When the opening time of the customer's study room was tight, we first communicated with the production department to prioritize production and promised the customer the delivery date. Then send clear installation videos to customers in advance to solve the problem that they are understaffed and afraid of not installing.

• Conducted feedback survey with customers after sale to promote the repurchase degree of customers.